Facetune

The concept was to celebrate Apple’s new dark mode feature with Facetune2, a photo editing app. With the brand colors in neon and flashing lights, we set out to make the dark mode more approachable, even cool and fun, to ensure that the dramatic dark mode change would not alienate our users. The video draws on club and nightlife vibes, excitement, and free spirit. After midnight, you allow yourself to be bolder or more fierce, and this video takes you to that moment.