Seen App

We rebranded a story-making app, transforming it from StoryBoost (aimed at SMBs), to Seen (aimed at influencers trying to build their brand). As part of the rebranding campaign, I created a new advertising direction, with new visual language and messaging to inspire our old users and attract new ones. Instead of a practical approach that focused strictly on app functionality, I opted for an inspirational vibe that encouraged our users as creative storytellers of their own stories.