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Love Calls
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Works
Years after the infamous Facetune photo editor...
Years after the infamous Facetune photo editor became available to iPhone users, it was finally released on Android, too. We chose Manila Luzon, a popular drag queen that our target audience knows and loves, as our presenter for a campaign that included paid ads, organic social media, television, and an event streamed live on Facebook and Instagram.
"Love Calls"- A feminine ode to Love
In a world where genuine connections are a rare gem, Gum & Gum embraces the universal language of love through "Love Calls." This project is a visual journey, turning the essence of love into iconic, relatable moments that transcend gender, age, culture, and language—a true embodiment of Gum & Gum’s vision to connect brands with audiences on a deeply human level.
Each "Love Call" is more than a message; it's an invitation to reflect and share. Like Gum & Gum's branding, these calls create a bridge between the inner self and the outer world, between real interactions and the dreams we nurture. From the five heartfelt calls we crafted, choose the one that resonates with your story and share it with those who matter most.
Role
Creative Director, Film Director
Crew
Roy Berkovich
Director of Photography
Yishay Faran
Post Production
Manila Luzon
Presenter
Services
Works
Love Calls
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